Australian Government Department of Social Services, November 2015

On 17 April 2015, COAG endorsed a $30 million commitment to a national campaign to reduce violence against women and their children, which is jointly funded with the states and territories. This campaign will focus on primary prevention, specifically addressing the precursory attitudes of young people around respectful relationships and gender equality.

This research report was designed to inform the development of the national campaign, particularly to investigate: the attitudes and beliefs of young people (10-17 year olds) around gender equality and respectful relationships;  identify adult influencers of young people, as a primary target of the campaign; inform an understanding of how to empower influencers of young people to engage in the topic, and mobilise their interaction.